Welcome to the esilver tour - upgrade your silver tourism journey!

In a constantly changing environment, we offer you the chance to discover the huge potential of silver tourism – an area of opportunity for quality-oriented seniors' organizations and tourism SMEs.

Silver tourism can be a competitive advantage for seniors’ organizations and tourism SMEs, since silver tourism is an extension of the tourist segment based on quality. Due to demographic changes in the European population and more and more seniors enjoying their leisure time, this market is extremely attractive. However, the key to success is to understand active ageing, which is an essential element for the effective marketing of silver tourism destinations and services.

To meet this need, our team has developed an e-learning course that focuses on the most relevant topics related to silver tourism.

Explore our website and dive into the numerous insights on the convergence of the silver economy, tourism, and digital marketing!