About the eSilver Tour project

eSilver Tour is a European project funded by the European Commission under the Erasmus+ KA2 programme.

Context: Due to demographic changes in the European population, older people tourism represents a business opportunity by increasing the supply of goods and services. Adaptation to an ageing society requires increased independence and social inclusion. By following recent trends our team came up with an idea to contribute to changes in the tourism sector by developing an eSilverTour project.

The aim of the project is to develop digital marketing competences in seniors’ organizations staff and tourism professionals to answer the real tourism needs of senior people, by addressing the psychosocial and physical needs of older travelers and their expectations.

The eSilver Tour will give a visibility to the silver tourism market as a viable and affordable economical sector by improving the offer to a market segment that will have, in the coming years, the highest growth rate in the tourism industry.

Key project results. eSilver Tour project will enable the increase of the skill levels of seniors’ organizations staff by developing the following results:

1. Professional Profile of the eSilver Tourism Expert based on an analysis of senior tourism, tourism digital marketing & skills for active ageing.
2. eSilver Tour B-Learning Platform - an innovative learning content with a plenty of supporting material in digital marketing for silver tourism and active ageing.

The project commenced in December 2020 and concluded in September 2023, spanning a total duration of 36 months.

During this period, we have performed a number of events, conferences, pilot actions, issued 6 newsletters. All this journey is reflected in a news section and on Facebook and LinkedIn.

The partnership believes that the project offers a purposeful solution corresponding to new tendencies in the tourism sector and strengthening the competencies of project beneficiaries!