The third eSilver Tour partnership meeting took place online on the 18th of May 2021. The meeting was focused on the second intellectual output: Producing eSilver Tour B-Learning Content. First of all, partners discussed for whom the learning content will be dedicated and, in particularly, what level of expertise in silver tourism and digital aspects of tourism sector they are expected to have. After drawing a profile of potential trainees, the meeting was followed by a discussion on the list of learning modules, what topics each module will cover and what type of learning material and external resources each module will consist of.

The final list of modules is as follows:

• M1 - Digital Marketing and its potential for Silver Tourism;
• M2 - Digital Marketing Management in Tourism;
• M3 - Tourism Marketing and e-Commerce;
• M4 - Marketing Strategies in Social Media;
• M5 - Digital Marketing and Silver Tourism;
• Μ6 - Silver Tourism and the competencies for Active Ageing;
• Μ7 – Stereotypes about silver tourism and ageing;
• Μ8 - Silver Tourism and seasonality effect;
• M9 - Designing of tourism offer to senior population.

From now on partners will work on modules development. Stay tuned!