Did you know that the percentage of Europeans who use the internet every day or almost every day has reached almost 83 in 2021? Going further, the usage of digital marketing tools for seniors has a high potential: in 2020, 61% of the older generation (65-74 years) in Europe were using the internet daily already.
Today, travelers no longer just rely on travel agencies to help them plan their holidays or trips away. Most people now get their inspiration online via social media channels and personal online research. It is more crucial than ever to build your stronghold online if you’re in the tourism industry. Another important aspect is that COVID-19 pandemic accelerated the transition to Digital marketing and expansion of e-commerce. Customers have already moved to digital channels.

Advantages of Digital marketing offers the businesses access to the mass market at a reasonable price, unlike „traditional marketing“. Let‘s get a closer look at the 5 key benefits of applying this kind of tools:

1. Cost-efficient – a successful online marketing strategy can be planned within one’s budget using digital marketing that offers an inexpensive technique.
2. Better exposure – a company/product can be found where the audiences are looking for it. Digital marketing brings long term results.
3. Save time – Digital marketing provides real time results within no time. Advantages of Digital marketing offer an opportunity to see the number of visitors to the website, how many subscribers have connected in a day and more.
4. Social currency – Digital marketing gives a chance to create engaging campaigns using different types of media. These campaigns can go viral on social platforms, passing on from one person to another, hence gaining social currency.
5. Brand building – Brand building is what every business tries to accomplish and digital marketing helps develop a brand by promoting it on several platforms.

You should also be aware of some challenges going alongside Digital marketing: you will need acquire some additional skills and knowledge, some tasks may be time consuming, you can receive feedback on social media which can be seen for everyone.

Weigh it all up and we hope that it's still worth to dive into the digital world to make the most of the peak season in tourism market!

Photo credit: Andrea Piacquadio from Pexels
(Eurostat, 2021)
(Mailchimp, Digital Marketing)
(sme, 2021)