On Friday, June 9, 2023, at 9:30 am, the presentation of the results of the research project "Silver Guide" took place in Athens, Greece.

The innovative platform "SilverGuide", presented for the first time in the Greek market, is a multi-functional and easy-to-use tool, consisting of mutually supported subsystems and applications that provide specialized information, knowledge, education and services for silver tourism.

The use of the platform, as a tool to support the tourism industry, tourism operators, local authorities and individual users active in the tourism sector, will lead to the attraction of older travellers in Greece, to more quality service and to the extension of the tourist season.

The development of the platform reflects real data, desires, needs and expectations of foreign and Greek silver tourists, because it was based on a thorough social research conducted for the first time in Greece by the project team, in cooperation with specialized institutions abroad (BAGSO-Germany, WiseAge-UK , 50plus Hellas-Greece, Elephant Learning in Diversity- The Netherlands).

Following the presentation of the innovative products and services offered through the "SilverGuide" platform, a discussion took place with important representatives of the tourism ecosystem, on the possibilities and ways of their utilization in decision making, in raising awareness among professionals and in optimizing the infrastructure and development prospects of the untapped, but promising, "Silver Tourism" in Greece.

NGO 50plus Hellas, in collaboration with Mobics and Tetragon, are the partners of the Silver Guide Project, designed and implemented to support tourism professionals, businesses and operators in Greece, with the ultimate aim of improving the age-friendly services and attracting older travelers on tailored made products, for the needs and interests of the older generations.

The SilverGuide tourism multi-tool, developed by the project team, consists of the SilverGuide Platform (including a Knowledge Base, a self-evaluation Tool for Age-Friendly Tourism and an Interactive Video-Editor) and the SilverGuide App to be used by older travelers while travelling to Greece. Both tools are based on the results of the SilverGuide Survey conducted with older tourists in Greece.

The project is funded by the European Regional Development Fund (ERDF) and National Funds under the Operational Programme "Competitiveness, Entrepreneurship and Innovation (EPANEK)" of the NSRF 2014-2020.

Who is Who – 50plus Hellas

50plus Hellas is since 2005 a non-profit organisation, which has been actively involved in defending the rights of people over 50, the improvement of their quality of life, the elimination of stereotypical perceptions of ageing and the fight against age discrimination. The organisation carries out empowerment and integration actions for people aged 50+ and implements educational lifelong learning programmes, as well as training programmes for professionals, advisory bodies and scientific research, aiming at "a friendly and fair society for all".